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Alan Weiss: Consultant, Speaker, Author

Published on 06/29/2017

What is your life’s purpose?
To self-actualize, using continually growing talents, skills, and experiences to help others lead better lives.

How are you living your purpose?
I’ve created global communities of entrepreneurs, boutique firm owners, and solo practitioners who I’ve connected virtually and in reality to exchange best practices and new ideas. I inject new intellectual property and value into these communities weekly. I use technology and broadcast media, as well as special events, to reach them and respond to their needs.

How did you find your purpose?
I hated selling. I realized that the easiest transaction had two elements. First, I wasn’t selling and taking money, I was offering value and helping others. That meant I wasn’t intruding or pursuing but rather serving. Second, the more brand power, exposure, and visibility I have, the more people pursue me, meaning we work together on my terms using my best practices.

What advice do you have for purpose seekers?
You DON’T find purpose. That would mean using others’ metrics, other’s routes. You CREATE purpose. You determine your own raison d’être, which may well change as you grow.

What resources do you recommend?
My books: Million Dollar Maverick: Forge Your Own Path to Think Differently, Act Decisively, and Succeed Quickly and Lifestorming: Creating Meaning and Achievement in Your Career and Life(with Marshall Goldsmith)
Learned Optimism: How to Change Your Mind and Your Life by Martin Seligman
Contagious: Why Things Catch On by Jonah Berger
Drive: The Surprising Truth About What Motivates Us by Dan Pink
Influence: The Psychology of Persuasion by Robert Cialdini
Stumbling on Happiness by Dan Gilbert
What Got You Here Won’t Get You There: How Successful People Become Even More Successful by Marshall Goldsmith

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Hélène Stelian, the Midlife Empowerment Coach

I’m Hélène, the Midlife Empowerment Coach. I help women who are struggling in midlife—who wonder if their best years are behind them and what’s next for them. I show them how to put themselves first, reclaim their identity, figure out what’s next, and feel excited about their future.

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Do you feel inspired by this purpose story? Are you ready to find your own unique purpose in midlife and beyond? If that’s you, join us for the next Discover Your Purpose program. Or maybe you already have a strong sense of mission and are excited to pursue your dreams, but could use some support and accountability. In that case, check out the Take Action on Your Passion membership.


  1. Nicholas Okumu

    Alan, this is the most motivating statements I have ever read. I would recommend these to whoever wants to change and improve his/her life’s purpose. Well done.

  2. JK Stewart

    I really liked the part where you don’t “find” purpose, as that is operating under other people’s metrics, but rather create it under your own. That’s really insightful as I feel like I (and probably others) tend to look outward at others goals/progress/lives etc as a comparison.



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