You are the author of the newly-released Fearless and Free: How Smart Women Pivot–and Relaunch Their Careers. Why did you feel it was important to write this book?
The book really came out of my personal experience. I think many writers write about what they know—and in my case I also wrote about what I needed to know. I had lost my job at an advertising agency, which was a bit random to begin with. I had never worked in advertising; this agency had actually been my client when I was working in PR. But now I was trying to pivot into one of these hot new positions at “content” studios that are emerging at agencies. Everyone is trying to figure out how to monetize this new breed of “content.” I had been reading about how this was the future—old school journalism, news, marketing and PR were changing, and I wanted in. I feared if I didn’t get a job soon, i would become a dinosaur. I felt like my professional currency was fading.
So when I lost my job at the ad agency (they ultimately couldn’t monetize the content) I started hustling for a new gig, and wherever I went it seemed like the person interviewing me had graduated college in 2009. That would have made them around 28 years old. It was shocking. More alarming was that the Millennials who interviewed me had a hard time figuring out how I would fit in; they couldn’t fit me neatly into a box. My experience is broad and deep. I’m really a multi-hyphenate and giving them my elevator pitch wasn’t working.
After one particularly depressing interview at a start-up, after I grabbed some kale chips and coconut water before walking out the door, I realized I needed to overhaul my pitch. I needed to rebrand myself. I needed to lean into my skills and probably pick up new ones. And that’s when I turned to some of the successful lessons that come out of Silicon Valley. After all, we have a cultural crush on Silicon Valley; it is our North Star guiding everything we do, from how we work to how we communicate. And there they embrace failure. They are masters of branding. They engineer serendipity. I started taking a closer look at what the start-up world is doing and decided to apply some of those strategies and lessons to women.
What challenges and opportunities do women face as they seek to make it big in their careers?
There is no doubt that gender bias still exists. It’s often not overt, but it’s subtle—an unconscious bias. We are judged differently. As a culture, we still are grappling with what female leaders look like and sound like. We still admire a very manly, alpha male form of leadership; and that needs to change. The good news is that what I have found personally and through my own research is that female networks are exploding and women are really committed to raising women up with them. This isn’t just about mentors or sponsors, but active female networks that will share job leads and offer to introduce women to other people. I am lucky to be a part of one of these female networks and it’s been life changing. It’s emotionally supportive and has helped me professionally too, even with this book.
On a corporate level, we are also seeing a renaissance of commitment to diversity. Companies realize that they have bled female talent by losing women to motherhood and inflexible work schedules. And now many companies are actively trying to bring women back in through “returnship” programs or by simply reimagining work schedules. The other exciting development are platforms like Après and Landit that look to bring women who took time off or are simply at an inflection point in their careers and match them with companies. These platforms are like LinkedIn for women. They also offer services to help write your resume and practice interviewing—they even have confidence coaches to boost your mojo.
Have you found any concerns that are unique to women in midlife and beyond?
Yes! Many women who have taken time out of their careers and are looking to re-enter feel overwhelmed. They fear that they don’t have the relevant skillsets. They also worry that their networks aren’t as strong as they used to be. But most importantly, they suffer from a lack of confidence. Women tend to doubt themselves more than men. We want to be perfect—we are afraid of failure, and this fear can hold us back. The most effective way to grow confidence is to take risks, to take those chances. We need to get comfortable in the uncomfortable. That’s how we can move forward.
You talked to many women who successfully pivoted in their careers. Can you give us examples of women who did this in midlife or later?
At 60 years old, Jill Abramson, the Executive Editor of The New York Times—the most senior woman ever at the Times—was very publicly fired. Her firing made international headlines. But Jill don’t go into hiding. She decided she wanted to start teaching at Harvard and write a book. Interestingly, Jill believes that in her firing she has become more of a role model for women than when she was at the Times.
Deb Kogan, 50, keeps reinventing herself. Deb is now working as a Vice President at a global communications agency, writing books and writing for the TV show Younger. She always has a “side hustle.” Deb’s trajectory has taken her from war photographer to TV producer and novelist to writing for TV and now to her corporate job.
What are a few tips you discuss in your book?
We need to all think like entrepreneurs, even if we aren’t running our own businesses. We need to brand ourselves professionally, to let people know what we do and what we are looking to do. Visibility is extremely important; that means you must network—often. Look to create opportunities for yourself by going to conferences and events and meeting people who maybe you would never think of meeting. Expand your circles. Also, remember that it takes work. Engineering serendipity means laying the groundwork so you are aware of when opportunities exist and then you are prepared to seize them. It’s all about taking some action. Small steps can lead to bigger steps. But you must get going. Inertia is a killer.
Contact Wendy Sachs here
About the Author
Wendy Sachs is the author of Fearless and Free: How Smart Women Pivot–and Relaunch Their Careers(AMACOM; 2017) and a master of the career pivot. An Emmy-award winning TV news producer, Wendy has worked at Dateline NBC, Fox, and CNN. She also worked as a Capitol Hill press secretary, public relations executive, CNN contributor, content strategist and editor-in-chief of Care.com. In a more random role, Wendy appeared as the on-air spokesperson for Trip Advisor. A frequent speaker, Wendy has written about work/life and women’s issues for multiple publications, including The New York Times, CNN.com, the Huffington Post and Refinery29. She has appeared on dozens of radio and TV shows, including Good Morning America, NBC’s Today, Fox and CNN’s Headline News. Wendy lives with her husband and two children in South Orange, New Jersey. For more information, please visit wendysachs.com and follow the author on Facebook and Twitter